I totally understand that this is probably a neverending effort. I also understand that it is in a state of sort-of catchup in terms of trying to get all the data possible and that all the efforts are not entirely defined for any upcoming period of time.
There are really two parts to the effort. 1) The fight and 2) Getting participation. My question was really from the 2nd part. I went to school for marketing, so I tend to focus on things from that perspective. I think when asking folks to contribute financially, they are looking for a few things: What is the common goal? How much does it take to fight the good fight? How much am I helping? How are we doing?
Think about it from a home perspective. Most of us have a limited budget. When we decide to buy something, we consider the cost, the benefits and other purchases that may go by the wayside in lieu of this one. Our spouses probably would not be too happy if we didn't do this. Especially if they had things that they thought were more important.
Or how about from a work perspective where the consequences can be devastating. My boss would can my ass if I spent money on something that I couldn't quantify.
But most importantly, the goal is not a limit. It's something for all of us to drive towards. And then when we hit it, we celebrate... and then raise the bar higher. I think we could set targets for periods of time and work towards them. I think this will engage people better I think it could be done in a way that doesn't suggest that we are done once we've hit a particular goal. (And by the way, at work, if I reach my goal early... my boss gives me more to do

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I know sometime words come across awkward online. Please know that I'm very grateful for your efforts. My intention is to just give some ideas to help raise money, not bashing by any means.
The attached graphic is just for thought. The numbes are not real.