[reason162]

There's something irrational about how we discriminate between species of fish we kill. Fluke? no problem. Cbass? even better. Photos of dead cows give some people pause. Big game like marlin, big shark...there's just something ugly about people grinning and posing next to such a magnificent animal. There's probably good reasons to object (apex predator, biomass, etc), but I think it's just easier to anthropomorphize a fish as large or larger than us.

I will say this: any video release of big fish earns more kudos from the internet peanut gallery than dead fish at a dock. If JB wants backslaps and thumbs up (and obviously he does), maybe consider C&R for strategic purposes if nothing else.