My family would go camping near a deep quarry in central Pa. when I was a kid. Excellent for fishing. One day I happened upon an old timer sitting on the bank just crushing the trout, I asked him what he was using and he pointed to the block of Velveeta cheese. Remember, Velveeta is not cheese, it's a cheese food
. So someone took this idea and changed the color and texture and Power Bait was born. Good luck getting Velveeta to stay on the hook in the streams, but in the lakes where I can deep drop it, is deadly.
